Contact Us

Address: Sofia 1715, Bulgaria, Ring Tower, Okolovrasten pat str. 251

Call: +359 898 67 90 60




Alex Kovatchev is the founder and conceptual drive of the most successful and award-winning interior studio in Bulgaria.


Together with IDEA’s team, for almost two decades, they have been working on the creation of luxury interior solutions for residential and public spaces, restaurants, hotels, aircrafts, yachts, etc.

Creating a unique and individual concept for each project is the basis of their success. From the overall vision to the smallest detail, Alex Kovatchev’s team creates timeless designs. His projects combine in the finest possible way character, style, functionality, comfort, balanced sense of high-tech solutions and special handmade effects, furniture and lighting.

Alex Kovatchev’s name is known not only in Bulgaria but all over the world, his projects live on 5 continents, and in 2019 he was nominated for designer of the decade worldwide by the International Architecture and Design Awards.




For us, it is of utmost importance to create a design that passes beautifully through time and does not lose its relevance and brilliance over the years. We accept it as an investment in the good life. We do not blindly follow trends and we are not guided by our creative ego; our work is always subordinated to the needs and individuality of the client. We skillfully manage the secrets of the industry and master in depth the philosophy of luxury – unobtrusive, discreet, organically interwoven in the fabric of space. We understand the needs and help our clients reach their goals in creating a space that improves the quality of life without wasting time and money in stressful situations. To guarantee the excellent result, we implement all our projects ourselves.

We accept our work as an exclusive responsibility – at all levels of the long journey called interior design. It begins with the ability to listen carefully to our clients, work delicately, and ends with the precise execution of the last detail of the new environment and the feeling that one of their dreams has come true.

Our corrective is the symbiosis of experience and passion for discovering the unknown balanced over the years. We provide a world-class turnkey interior design service – including creative, technical installations, repairs and furnishing down to the smallest detail.




”Time and experience have taught me and my team to listen twice as much as we talk. We express ourselves above all with the design we create. We listen carefully to the wishes and specifics in order to complete the task in the best possible way and to create a luxurious and functional space that our customers dream of and that expresses their individuality. Our mission is to create interiors for a happy life or a successful and efficient business. “- Alex Kovatchev

Some of our signature projects are:

Al Sultan Mayfair - Al Sultan is a 180-square-meter Lebanese restaurant in central London. Here, the lacy metal nets embrace the oval shapes, sculpt the space and bring a mysterious sensuality to the atmosphere.


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The Pearl Berlin - The extravaganza and temptation of nightlife, expressed through light and design – this is the concept of Alex Kovatchev and studio IDEA, which created the interior of this club in the west of Berlin.


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DSTRKT London - This project is located in central London. The concept of the investors is to create a restaurant that will serve modern continental cuisine, while at night to merge with the night club of the neighboring area.


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Hotel InterContinental Sofia – The exquisite graphic theme, materializing the downtown spirit of the Bulgarian capital, is continued in details such as lining, panels, selection of furniture and accessories.

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In the past 18 years, projects by Alex Kovatchev and Studio Idea have received numerous awards from prestigious international competitions such as German Design Awards 2020, London Club Awards, Restaurant and Bar Design Awards, International Property Awards, International Design Awards, BigSee Interior Design Awards 2019, A’Design Awards, etc.

 Among the most awarded projects are Mr. PizzaSublime Bachelor PadIntercontinental Hotel Sofia, exclusive projects of private homes in Sofia, London, Berlin, Moscow, Los Angeles.


But the greatest recognition for the team remains the justified trust of customers!

And the prizes? They motivate us to be better and better!